Brief:
Propose colorways for mass market and premium tiers of the U23 phone (APJ & EMEA markets).
Marketing requested brown and white options
WHISPER/ restrained luxury
COOL COOLS/ expressive cool tones
VERDANT/ elevated naturals
SPRING/ playful pastels
BRASH/ unexpected accents
BRAZEN/ maximalist blend of earth tones & synthetic accents
3 LINEUP PROPOSALS
