OASIS
How might we bring the social benefits of tea ceremony into daily life? Oasis is a tea set designed to fit into our busy, on-the-go lives, while encouraging us to have the casual face-to-face interactions that are so important to our mental wellbeing.
BIG PROBLEM
“Loneliness has been estimated to shorten a person’s life by 15 years, equivalent in impact to being obese or smoking 15 cigarettes per day”
MARKET OPPORTUNITY
“The global tea market is expected to witness a [compound annual growth rate] of 4.5%, during the forecast period 2020-2025”
TARGET DEMOGRAPHIC
“Self-reported loneliness is highest among young people”
“Aging Americans remain loyal to their cup of Joe but millennials are twice as likely to drink tea, and more than a quarter of those under 30 say that they drink only tea”
*citations at end of page
how might we bring the social benefits of tea ceremony into daily life?
OBJECTIVE: combine the social aspects of traditional tea ritual…
… with the convenience of a thermos
CITATIONS
“Loneliness Is Harmful to Our Nation’s Health.” Scientific American Blog Network, Scientific American, 20 Mar. 2019, blogs.scientificamerican.com/observations/loneliness-is-harmful-to-our-nations-health/.
“Global Tea Market Growth Forecast 2020-2025: Black, Green, Herbal, Oolong, and Other Teas - ResearchAndMarkets.com.” Business Wire, 9 July 2020, www.businesswire.com/news/home/20200709005658/en/Global-Tea-Market-Growth-Forecast-2020-2025-Black-Green-Herbal-Oolong-and-Other-Teas---ResearchAndMarkets.com.
Beilock, Sian Leah. Why Young Americans Are Lonely. 27 July 2020, www.scientificamerican.com/article/why-young-americans-are-lonely/.
Bolton, Dan, and Dan Bolton. “America’s Youth Embrace Tea.” World Tea News, 25 Sept. 2018, worldteanews.com/tea-industry-news-and-features/americas-youth-embrace-tea.